Social media brief history and advantages for business

Social media platforms are gaining popularity by the day. It is not surprising since they keep us entertained, engaged and fascinated for long periods of time. They also offer us a platform to stay connected with our friends and family, share our thoughts, express our opinions and form communities of like-minded people. We get a lot of information about current events and trends from them, keeping us informed and up-to-date.


In this article, we will cover the history of social media. We will also cover the reasons why they are so engaging and how they can be used effectively to help your business grow.


Social media timeline


The history of social media begins almost immediately after the Internet becomes more accessible to the majority.


The first social media appeared in 1997 and its name was Six Degrees. Despite its relatively short existence, up till late 2000, it already looked like social media websites that we know today. You could upload your profile picture and connect with other users. Six Degrees was based around the concept of “six degrees of separation” which suggests that everyone is only six steps away from any other person in the world. This was the first website to bring this concept to the internet, allowing users to connect with each other and share information in a more personal way.


The rise of mobile applications began much later, in 2008, when the App Store was launched. That innovation at the time allowed users to choose what set of features they wanted to have on their phones. This gave people much more control over the features of their devices and allowed developers to create a wide variety of apps to meet the needs of different consumers. This increased competition and innovation in the mobile application market, leading to the rise of mobile applications.


The same year, Facebook, the social media giant, released their app for IOS and reached 50 million users. This marked the rise of easily accessible social media. Ever since then, it’s been difficult to imagine life without a phone. This expansion of social media to mobile devices made it easier for people to stay connected and interact with each other, no matter where they were. This changed the way people communicated, and it was a huge factor in the development of the “always-on” culture we have today.


Currently, there is a wide range of apps that are tailored to any of the user’s interests. If you like to watch videos, choose YouTube. If you are particularly interested in taking and looking at pictures, your choice will fall on Instagram. It’s as simple as that. In the modern world, finding an app that matches your interests is easier than ever. In fact, there are 1.96 million apps available for download on the Apple App Store and 2.87 million apps available on the Google Play Store. Therefore, you are sure to find something you like.

What are the positive aspects of social media within companies?


Social media can make your company’s name boom! If done right, the use of social platforms can attract potential customers or investors while keeping advertising prices relatively low. These 4 aspects are just the main ones that will help your business:


  • Reach a large number of people within seconds of posting an ad.
  • Reach your target audience. You want to advertise your products and services to the people who most likely need them.
  • Get instant feedback as well as having clients themselves promote the company and its products.
  • Reduce marketing expenses with social media by generating leads in a more cost-effective way.


Apps can significantly impact the way your business operates. The biggest change that you’ll notice after getting an app is an increase in brand awareness, especially if you encourage it with advertising. For customers, a mobile app is an easy form of communication, so it’s not surprising that they will be interested. This will make your brand stand out from the competition, especially if it’s backed up by an attractive design.

What social media platform should I choose for my business?


The most valuable thing you can do for your business is to be active on all major social media platforms. But, since it may be difficult to focus on everything at once, choose one platform that will be updated more frequently, so you will get the best results. Having an active presence on one platform allows businesses to create a loyal following, as well as reach new potential customers. It also allows businesses to focus all their efforts on one platform, allowing them to create better content and engage with their customers more effectively.


If you want to focus solely on one platform, then you should carefully analyze your audience. What are you selling or offering? Who is the target audience? How old are they? What interests do they have? All of these questions will help you choose the appropriate social media platform.


If your audience are adults that are active social media users, then Facebook would be your best bet. If you want to attract more teenagers and young adults, then TikTok or Instagram would be perfect for you.


And don’t forget about the rule of “REE”:

Reach. Use hashtags and social media influencers to reach your target audience.

Engage. Social media is all about interaction. Make sure you are truly social and join the conversation.

Entertain. Use your social media accounts to provide content that your customers will enjoy.



Social media can be a blessing and a curse. However, if you use it in a way that emphasizes your brand’s image, then you will surely attract new customers. By creating content that is shareable, engaging, and relevant to your target audience, you can spread awareness of your brand and reach a wider audience. Additionally, using social media to provide customer service can create a positive customer experience and further attract new customers.


Is your business active on social media, or are you interested in developing an innovative social media app? If you are interested in developing an app, then you are in the right place! Let us know your ideas via VRGSoft is an experienced software development company with a team of skilled developers. We understand the unique challenges associated with developing a successful social media app and can provide you with the guidance and resources needed to make your ideas a reality.

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