A bot is worth considering if at least one of the following descriptions applies to you:
– you have a large amount of customer communication with operators;
– you have many emails, social networks and instant messengers;
– if your company has simple routine operations that managers spend time on (availability, price calculation and others);
There is an idea of a special niche product that will be convenient for the client to call through an instant messenger. Now there are already a lot of bots, but they are well-honed and really not very useful. In order to understand what are the bots, let’s look at the classification below.
The bot on buttons and commands has also a messenger interface, but instead of being able to write text to it, a person is offered a choice of categories (or questions/suggestions) that may interest him. “Communication” occurs by pressing buttons, and the bot responds to the client if it has such request condition.
The next format, more progressive and functional, is the chatbot, which to some extent understands live speech.
Communication with such a bot is close to real human, but it has additional functional features. Possibilities of bots of this type are wider than button chat. They can recognize human speech, analyze the request, and give a reaction to it – the answer is in the form of a dialogue. These chatbots rely on speech recognition systems to communicate with users.
The third common format is inline chatbot, also called embedded. There is a convenient opportunity to call a chatbot in any dialogue, simply by writing “@ the nickname of the bot we need”. The bot will open directly in the dialogue and suggest actions to choose from, and the result can be immediately sent to the interlocutor with whom you are talking now. Such a bot greatly simplifies the buying process.
Also, refer to the communication – marketing chatbot. It serves as a replacement for a one-way communication channel such as e-mail or SMS, the most convenient two-way channel for the user, in the form of correspondence in popular instant messengers. The main task of marketing chatbot is to inform customers and attract their attention by newsletters, promotions, offers.
You can ask a question or make a mini-survey in the text of the mailing list, and give the client the opportunity to quickly respond directly in the same dialogue if he/she is interested. The functional list of what a bot can do can be infused indefinitely, it depends on the professionalism of the developers. From the popular side, what a bot can do is to pick up a product according to its characteristics, book, sell, check availability, give various kinds of information on requests, make payments, and much more. All this can be done through the messenger API.
Now the market is saturated with mobile applications, and people are gradually getting tired of them. Applications need to be downloaded, they occupy a place in the memory of the gadget. Sites need to be searched, or bookmarked, logged in, they are slow on a bad Internet connection, you can search for information on the site for a long time.
The chatbot is a good alternative to all this, it lives inside the messenger, which is already used by the client, and it will be easier to contact him.